First, when I think football, I don’t think Kennedys. This was the first Super Bowl the boys stayed up to watch. They had a field goal of a time. We cheered for the Ravens in honor of Poe. It was a good game and I actually paid attention to the game in addition to the commercials. I enjoyed listening to the boys as they grew more comfortable with using football terminology. We’re not dreadfully athletic so they aren’t very learned in the ways of sports.
Some of the commercials were just silly. My sons have great reactions to the commercials and really offer an honest perspective about goofy advertising trends. They couldn’t understand why the Calvin Klein commercial couldn’t have just shown the underwear, didn’t get the gangnam pistachio commercial, and didn’t get the Axe commercial about the astronaut (I don’t think anyone got that one).
My favorites were the Stevie Wonder commercials for Bud Light. Amazing song, voodoo is always intriguing, and the commercials stayed neutral to the teams playing but brilliantly capitalized on the location of the game. The spots will always be connected to this specific game. The lights going out in the stadium? Very superstitious…
A late ad that almost bumped Stevie from his perch was the Budweiser commercial with the Clydesdale and Landslide. First, one of my favorite songs, sing it, Stevie. Then the whole Americana of the Budweiser Clydesdales. They’re tradition.
So in the end, I can safely say my favorite commercial involved a Stevie. And, the evening actually had an interesting game. The boys and I made references to Poe, the Miner 49er, and Scooby Doo.
We ate a “football dinner”. And they tried out using football terms in the safety of their living room (sounding adorable as they did. I just hope I didn’t teach them something the wrong way-I’m not the greatest at football terms).
The Super Bowl did what it is supposed to do, at least for me. I spent time with people I really like. Not just my boys, I even spent time with a bunch of good friends through facebook. Social media worked tonight too.
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